30 апреля 2024 09:57 / IT новости

TikTok paid users to continuously watch videos. EU regulators didn't like it

TikTok paid users to continuously watch videos. EU regulators didn't like it

April 23, 14:45 Share:

TikTok Lite under regulatory scrutiny (Photo:TikTok)

The EU is opening an investigation into a simplified version of TikTok — TikTok Lite, which offers users money for actively interacting with the application.

EU regulators have expressed concern that the type of design The « challenge and reward» approach used in the new app may affect the mental health of young users by promoting addictive behavior.

“We suspect that TikTok Lite may be as toxic and addictive as 'light cigarettes'. We will make every effort to protect our children,” says EU Internal Market Commissioner Thierry Breton.

The Commission has not yet confirmed any violations of the Digital Services Act ( DSA) but suggested it could introduce interim measures to force parent company ByteDance to suspend TikTok Lite in the EU while it continues its investigation. The company has until April 24 to oppose these potential measures, so the app is still available to EU residents. However, ByteDance did not provide the EU with a risk assessment document regarding TikTok Lite after a request last week.

Such failure to comply with the DSA may result in severe penalties of up to 1% percent of its total annual income and periodic penalties of up to 5% of daily income.

As NV Techno wrote, TikTok Lite launched earlier this month in France and Spain and allows users to earn points by watching and liking videos. These points can be redeemed for things like Amazon vouchers and TikTok's own digital currency, which is typically used to reward content creators.

Read also: Game of giveaways. TikTok abandons many controversial practices US House of Representatives votes on bills to identify Iranian assets and prepare for TikTok ban